Having spent over a hundred million dollars building the service from scratch (about $30 million for the commerical alone), it was always a question of “when” and not “if”, ESPN Mobile would make a comeback. Verizon was the provider that ESPN shuttled all its subscribers to when it shuttered its doors, so bringing back ESPN Mobile on Verizon’s network was probably the plan along.
Say it ain’t so. ESPN’s mobile service has returned from the grave and is nursing itself back to health over on Verizon Wireless’ VCAST service — not another MVNO, but a proper mobile content deal. more…