Hey folks, I just got off the phone with someone at the NHL. Looks like the NHL wants you to see video recaps, but they don’t want anyone to spread the word. I’m not sure exactly when they flipped the switch, but as of right now the NHL is no longer letting anyone embed any of their YouTube videos on any other site.
Can someone explain this to me? Isn’t the whole point of YouTube to get more eyeballs on a video? I really thought that the NHL was doing a smart thing by pushing the envelope and embracing Web 2.0 to get more hockey in front of more people, (other than the once a month NBC game and All-Star game on Versus, of course), but it turns out they just don’t get it.
They’re putting their videos on YouTube, but they don’t understand why they’re putting their videos on YouTube.
So, for the time being, you’ll have to click on the video recap to go to YouTube’s site, and then watch the video there. Of course there won’t be any news, any way to know if the game is any good, or (god forbid!) the actual score of the game, but that’s how the NHL wants you to consume their product.